Cleannie policies
SMS program & opt-in
Public documentation of how Cleannie collects SMS consent, what texts we send, and how to opt out. Use this page (and the live signup form) when reviewing Cleannie’s A2P messaging campaign.
Effective September 9, 2026
Program overview
Cleannie (operated by Mahy Group LLC) sends transactional / service SMS about house-cleaning visits — for example visit reminders with a SKIP option, status updates after a completed visit, and related service texts. Recurring visits are a route cadence, not a calendar subscription.
Brand name in messages: Cleannie. Message frequency varies based on the user’s visit schedule. Message and data rates may apply. Reply STOP to opt out, HELP for help, or START to resubscribe after opting out.
How users opt in (Call to Action)
End users may opt in on the Cleannie website when creating an account. Opt-in is voluntary and is not required to finish signup. The primary consumer path is https://hicleannie.com/signup/customer. Other Cleannie signup roles use the same phone field and consent controls.
- Open the Cleannie signup page from the marketing site or a local route page.
- Enter name, mobile phone number, email, and password.
- Read the messaging disclosure under the phone field (quoted below) and open the linked Terms and Privacy Policy if desired.
- Optionally check the unchecked-by-default SMS consent checkbox. Checking the box is voluntary. You can create an account and complete signup without it. If you leave it unchecked, Cleannie will not send SMS and will use email instead.
- Submit the form to create the account.
Users may also add or change a mobile number later at account profile settings (after signing in). Adding or changing a number shows the same disclosure and optional unchecked consent checkbox. Saving the number does not require checking the box.
Exact consent language shown to users
By providing your mobile number and checking the optional box below, you agree to receive SMS messages from Cleannie regarding your account and house-cleaning services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. You may create an account and use Cleannie without checking this box; we will contact you by email instead.
Links shown next to that disclosure: Terms of Service and Privacy Policy (SMS details at https://hicleannie.com/privacy#sms).
Checkbox label (unchecked by default): I agree to receive recurring SMS messages from Cleannie about my account and house-cleaning service (visit reminders, status updates, and related service texts). Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is optional and is not a condition of purchase or of creating an account.
Live consent UI preview
The control below matches what appears under the mobile phone field on Cleannie signup. The checkbox starts unchecked and is optional — you can submit the live form without checking it.
Text messages (optional)
By providing your mobile number and checking the optional box below, you agree to receive SMS messages from Cleannie regarding your account and house-cleaning services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. You may create an account and use Cleannie without checking this box; we will contact you by email instead. Terms of Service · Privacy Policy Checking this box is optional. You can create your account without it. If you leave it unchecked, we will use email instead of texts.
Review the live form (no login required to view): https://hicleannie.com/signup/customer.
Example message types
- Visit reminder with SKIP option (SKIP cancels that visit only; it does not unsubscribe)
- Status updates after a completed visit
- Review invite after completed service
- HELP reply: program description, Msg&data rates, STOP, and support contact
- STOP reply: confirms unsubscribe; START resubscribes
Opt out & help
- Reply STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) to any Cleannie SMS to unsubscribe.
- Reply HELP for assistance.
- Reply START to resubscribe after opting out.
- Reply SKIP only cancels an upcoming visit — it does not unsubscribe from SMS.
- Privacy details: Privacy Policy — SMS
Campaign description (for Twilio Console)
Copy the following into the campaign “Campaign description” field when submitting. It names the registered legal entity, the Cleannie website, and the same customer-care use case as the live site.
Cleannie (brand of Mahy Group LLC; website https://hicleannie.com) sends transactional SMS for its house-cleaning service (visit reminders, status updates, and related service texts). Messages are sent only to household customers and local route operators who provided a mobile number and opted in by checking an optional, unchecked-by-default SMS consent box at https://hicleannie.com/signup/customer. Checking the box is voluntary and is not required to create an account, use the service, or complete a purchase. If the box is left unchecked, Cleannie does not send SMS and uses email instead. After opt-in, end users receive visit reminders, status updates, review/referral links related to completed service. SKIP cancels an upcoming visit only and does not unsubscribe. Cleannie does not send marketing blasts to purchased or rented lists. Message frequency varies with each customer's schedule. Message and data rates may apply. Reply STOP to opt out; reply HELP for help.
Message Flow text (for Twilio Console)
Copy the following into the campaign “How do end-users consent to receive messages?” / Message Flow field when submitting:
Cleannie is a brand of Mahy Group LLC. The public website is https://hicleannie.com. End users may opt in on the Cleannie website during account registration at https://hicleannie.com/signup/customer (also used for other Cleannie signup roles). The user enters their mobile phone number on the signup form. Directly below the phone field, Cleannie displays this disclosure: "By providing your mobile number and checking the optional box below, you agree to receive SMS messages from Cleannie regarding your account and house-cleaning services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. You may create an account and use Cleannie without checking this box; we will contact you by email instead." Links to Terms of Service (https://hicleannie.com/terms) and Privacy Policy (https://hicleannie.com/privacy) appear next to the phone field. The user may optionally check an unchecked-by-default consent checkbox labeled: "I agree to receive recurring SMS messages from Cleannie about my account and house-cleaning service (visit reminders, status updates, and related service texts). Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is optional and is not a condition of purchase or of creating an account." Checking the box is voluntary. Account creation, service signup, and purchase can complete whether or not the SMS consent box is checked. Cleannie sends SMS only if the box is checked. If the box is left unchecked, Cleannie contacts the user by email instead. Users may also add or change a mobile number later at https://hicleannie.com/dashboard/profile, where the same disclosure, Terms/Privacy links, and optional unchecked consent checkbox are shown; saving a phone number does not require checking the box. Opt-in details and a visual walkthrough are also published at https://hicleannie.com/sms. Messages are transactional/service texts (visit reminders, status updates, review/referral links related to completed service). Reply STOP to cancel, HELP for help. Reply START to resubscribe after opting out.
These pages are written for everyday customers and local route operators using Cleannie. They are not a substitute for advice from a lawyer. Local routes may share house rules that stay consistent with these policies. Cleannie is operated by Mahy Group LLC.